IS THERE MONEY IN BODYBUILDING ?
Do you make an income doing what you love, or do you do it for the money? Regardless of your reason, we all need money to make a living for ourselves right? Bodybuilding has been my passion for years now. However, I never expected to make any money from bodybuilding or fitness. I must say it was harder before the technology era to produce money from bodybuilding. Nowadays it is easier than ever to make money in the fitness field and industry.
I want to cover severals ways you can make money from bodybuilding, and some that I currently do myself. I am not saying the way’s I will share are EASY, but if executed correctly, you can definitely monetize on them! All you need is consistency and patience.
The cool thing is, I think some of the ways I will share with you can actually be used in other fields as well. Not just in Bodybuilding. Some of the methods I will cover today can all generate you from single digit figure income, all the way up to seven or eight figure digit income. The most important thing to recognize- is that it depends on you. You must first know that.
YOUR PASSION WILL TAKE YOU FURTHEST
“Passion is energy. Feel the power that comes from focusing on what excites you.”
– Oprah Winfreyhttps://www.inc.com/dave-kerpen/15-quotes-on-passion-to-inspire-a-better-life.html
First and foremost, let’s get this clear. Your passions will take you further than anything in life. Your passion are like your rocket boosters in life. Following your passion, and doing your passion comes easy, and natural. You usually find yourself doing your passion when you are tired, hungry, sleepy, busy. Nothing really get’s in the way of your passion. Not even time or money. For me that passion was Bodybuilding.
I mention a lot on how before I even made a dollar in the fitness field, I spent thousands of dollars and countless hours on myself. However, to myself I never “SPENT” a dollar. It all seemed like an investment in myself & there was nothing else I’d rather spend my money or time on.
No matter if I was sick, or tired after a long day of work I knew one thing – I couldn’t wait to go workout. My passion fueled me for years before I even was fueled by success or money. What ever your passion is – I say that this will be the easiest road to not quit on yourself. Passion is unmeasurable, & it will push you to your ultimate goals – weather thats money or something else.
1.) BECOME A FITNESS & BODYBUILDING BRAND
Back in the day this wouldn’t even be on the list. If you even wanted to considered being marketed, you pretty much had to have “made it” already. Then the powers that be – would market you.
However that has changed. It all started around 2010-11. Social media really started picking up momentum into every day life. This platform gave the individual person leverage on themselves and their image. We no longer depended on someone marketing us. We could market ourselves.
If you are interested in 2020 on making money in Bodybuilding and Fitness, then use these tools to your advantage.
Anyone nowadays can become a brand. However just like any business you have brands that are successful, and brands that fail. You know what separates most of the successful companies from the failing ones? MARKETING.
There are more than 7 Billion people on this planet. Yet you know that you are the only you right? So… apply this to your marketing tactic. Think outside the box. What separates you from everyone else? What can you provide – that I cant find anywhere else? Why should I follow you instead of the millions other on social media.
WHAT CAN YOU DO WITH YOUR BODYBUILDING BRAND?
Marketing and expanding your brand extremely important because you can do so much with it. Here are a few of the things I have done with building my own brand:
- Started my own Clothing Line – Gerardo Collection
- Sponsorship Opportunities ( Nutrition, Apparel, etc…)
- Build A Massive Clientele For Training
- Youtube Revenue Income
- Several Other Ventures
YOUTUBE VIDEO: 0 TO 6 FIGURE APPAREL BUSINESS
What is the main thing I mentioned when considering making money? You want to have several revenue streams. Building a marketing tactic for yourself, and branding yourself can open so many doors. However, it is VERY difficult. You will be competing with many others. This is why it is important to find what makes you unique, and use that to your advantage. This will separate you from the rest. Here area few examples of things that can be considered unique:
- The way you look, your style or your appearance
- The way you communicate with your audience
- Unique Training Style
- Creating a niche that can be your own
- Teaching people something you’re good at
- Making People Laugh
So now that you know the most important method in making money in bodybuilding and fitness, let go in detail with a few of them to really let the money talk.
2.) PERSONAL TRAINING, ONLINE TRAINING & CLIENTELE
Is your passion helping others? If so this is a good one. This one won’t work so well if you are not passionate with helping others. It will show in the long-term and your clients and potential clients will pick up on it. Trust me, things move quick through the great vine.
Personal training has been around for sometime. However Online training came along a few years ago. This has been slaughtered by many people or “coaches” trying to make a quick buck. While the money is easy, you are taking someones life and well being into your hands & this is a huge responsibility.
If you are good at this, love helping people, and are truly passionate about it – be prepared as the income stream from this could be huge. You have to be very knowledgable on the subject as you will be a teacher to others.
Training clients, especially reaching a world-wide audience can be a huge revenue stream if done right. it will take some time to build up reputation, but once you do – you will be sure to have sucess.
While fitness has picked up a lot of steam in the past few years, Obesity still continues to rise. Many people still don’t know how to properly live a healthy lifestyle. You are directly solving a world problem by helping others, and when you do that – you’re in the market of making money. Some of the biggest inventions have been either to solve a problem, or to make life more convenient.
3.) BUILD YOUR OWN BUSINESS
Another great way to produce an income from bodybuilding is make your own business. This one has to be timed correctly. This is a good one to do once you’ve built a good name or following for yourself.
I myself decided to start a fashion brand. This has been extremely difficult, in a competitive field, but I really enjoy it. So I decided to start my own company. The key here is not to just make money – BUT IT IS TO OWN YOUR OWN COMPANY. So who can fire you from your own company ? NOBODY.
This will help set a blanket for you, and you won’t have to worry about every losing that income, unless you stop putting the work. With today’s E-commerce market growing faster than ever, it is a great idea to find something you can be passionate about, and selling it.
For example – Let’s say you build a great following on how to prevent injuries with stretching techniques, warm-ups etc… What if you got your own business in selling things that can help people with what you already go over. It’s like killing two birds, with one stone. You will be making an income from building your following with your unique niche, and then serving them a product to help with that niche.
It does have to be a supplement company, or a apparel company to make money in fitness. Remember the key is finding the solution to a problem, or making peoples life easier.
IF IT WAS EASY, WE WOULD ALL BE RICH BODYBUILDERS
There’s almost nothing better than being a rich or successful bodybuilder. We would get to workout, sleep, and train for a living? As funny as that sounds we must admit that if it was easy, we would almost all certainly be rich and successful bodybuilders if we had the choice.
The truth is, that it isn’t was, and many people give up along the way. It is so much easier to just accept that “it’s not for you” than to put the work and effort. This process can take weeks, months, & more realistically years of consistency. Remember when I spoke about passion? This is why, because your passion will help you keep pushing when the going get’s tough.
What is the most important Thing When You Want To Make Money In Bodybuilding & Fitness?
MARKETING yourself. This is 2020 & that is what you need to do. No matter the route you chose to make money in fitness, building your personal brand will amplify all your revenues.
DON’T THINK YOU WILL GET RICH COMPETING IN BODYBUILDING
One of the biggest mistakes I see when trying to make a living as a bodybuilder is assuming that winning shows & becoming pro will take you to the next level monetarily.
This might have been the case before maybe 2009, but nowadays it does not hold the same weight. Becoming PRO was a personal milestone for me, but not a goal that I did because I thought it would become my full time job. Honestly most bodybuilders have to work to support their competition lifestyle.
BODYBUILDERS WHO DEPEND ON COMPETITONS ONLY, MOST OF TIME ARE SCRAPING BY
If you are going to compete – DO NOT DO IT FOR THE MONEY. Even the biggest prize at the Mr. Olympia is 400,0000. Guess who get’s that in the whole entire world? 1 Person. While I am not saying you can’t be Mr. Olympia, I am putting in perspective the reality of making money as a competitor.
Most Pro shows for Men’s Physique hand out between 2-4,000 dollars for First Place. While that is a good amount – I am confident in saying that you spend almost half of the winnings on your prep. In order to sustain a good lifestyle from competing, you must be one of the best in the world.
However – Marketing yourself falls on you & no one else. While it may be hard, you are the only one in control. At the end of the day, it can go as big as you want it too, as long as you work for it.